Oskaloosa–Our Home, Present and Future By Wade Steinlage, Osklaoosa In the summer of 2004, I moved to Oskaloosa after accepting a position at William Penn University.  Just a year out of college, I figured my time in ‘Osky’ would be short-lived and just a stepping stone to bigger and possibly […]

Letter to the Editor

roger brooks copy
By Renee Hessing You may have heard the name “Roger Brooks” in passing. Maybe you know nothing about him, maybe you know the excellent work he has done in Oskaloosa so far. Roger Brooks is an expert in the fields of tourism, community branding, downtown development, and destination marketing. Members […]

Who is Roger Brooks and why was he chosen?

by Renee Hessing This is the first of a series of articles describing the “Simply Brilliant” community branding effort from the perspective of someone who has not been involved in the branding process and someone who is a lifelong Oskaloosan. This time of year, holiday shopping is in full swing and […]

Why Oskaloosa Needs a Brand

From the Oskaloosa Herald. After weeks of anticipation, community members returned to the second Oskaloosa Corridors and Wayfinding Study meeting Thursday evening. Many of the meeting’s guests had provided project planners RDG input in August and were anxious to see how their feedback was used. Read the complete story at […]

Wayfinding System in Development

MidWestOne Bank, a downtown Oskaloosa business, is giving pedestrians a reason to take a rest. The workplace added two benches and two flower pots just outside their 1st Street bank office. Now, visitors to the bank and those walking around the square will feel an added sense of ‘welcoming’, thanks to the invitation […]

Downtown Business Adds Benches, Flowers

From the Oskaloosa Herald. It is the dream of several community leaders that when someone hears the phrase the term Simply Brilliant they automatically picture Oskaloosa’s vibrant downtown square and all the amenities the town offers visitors and residents alike. … Read the complete story at oskaloosa.com

Understanding Simply Brilliant

Oskaloosa Band Mural
From the Oskaloosa Herald. Marketing Oskaloosa under the Simply Brilliant brand allows community members to mold the perception that potential visitors have of the tight knit city. Read the complete story at oskaloosa.com

Marketing Simply Brilliant

Courtesy Angie Holland/The Herald
From the Oskaloosa Herald. The Simply Brilliant brand developed through community input focuses on revitalizing Oskaloosa’s downtown district by enhancing nightlife, shopping and dining throughout the area. Read the complete story at oskaloosa.com

Simply Brilliant: What is a brand?

Oskaloosa Main Street has released a document titled “Downtown Oskaloosa Market Analysis Study & Strategies,” which was made possible through a grant from the Iowa Economic Development Authority’s Main Street Iowa Program. The six month long process, facilitated by Downtown Professionals Network (a planning and research firm), included background research, current […]

Oskaloosa Main Street Releases Market Analysis Study & Strategies

Brand logo on Black
The Brand Leadership Team has given a few more than 20 brand presentations to local groups and organizations in Oskaloosa. The presentations are a way to educate residents about the purpose of Oskaloosa’s new ‘Simply Brilliant’ brand and answer questions about it. Giving presentations is part of Roger Brooks’ recommendation #3 […]

Brand Presentation Given to Local Bank